The Little Family history serves as the pre-written foundation for LittleField Salon's brand identity. Founder, Sara Little's grandparents moved to this establishments tight-knit community of Houghs Neck, on LittleField Street, in 1954. The salon is located in what was Sara's grandfather's business work shop. Within a few steps in any direction is the ocean. Its location is represented by the ocean inspired color pallet, symbol and tag line style by the sea. Family roots and community are present through interwoven motif in the LF sub-mark and of course, the name itself.