RE - BRANDING
The goal for rebranding of the market logo was to include the history and tradition of the city in which the market is hosted, while maintaining a modern approach and clear message of the market’s products. History and tradition are represented in the color scheme of the text and typography of the word, "Quincy". There is a modern and more casual approach with the use of, "farmers market" text. Using a bold, painterly ear of corn associates the recognition to a farmers market.