RE - BRANDING
The goal for rebranding of the market logo was to include the history and tradition of the city in which the market is hosted, while maintaining a modern approach and clear message of the market’s products. History and tradition are represented in the color scheme of the text and typography of the word, "Quincy". There is a modern and more casual approach with the use of, "farmers market" text. Using a bold, painterly ear of corn associates the recognition to a farmers market.
Delve Designs engaged the Quincy Farmers Market in identity development and rebranding. Amy sought out our value system and helped us refine the key points of our visual messaging. While we had difficulty envisioning where to start, Amy was able to cultivate several options which captured our attention and guided us toward a final design. We were impressed with how efficiently she was able to bring us through the decision process by focusing us on tangible designs and pointing out where there was flexibility. Beyond the conceptualization she executed the implementation quickly and efficiently which removed that worry from our shoulders. We look forward to continuing work with Delve Designs which we are sure will integrate future campaigns into a cohesive image.